The 2017 International Consumer Electronics Show (CES) was held on January 5 (local time) in Las Vegas, the United States. The CES is one of the biggest stages for consumable electronic manufacturers to publish and showcase their new products and technologies. It was the second time that the world's consumable electronic customers saw the latest products and technologies provided by XIRO, a leading unmanned aerial vehicle (UAV) brand from Shenzhen, China after stunning at the CES in 2016.
Keep Expanding Businesses and Being Highly Marketable in the World
XIRO is one of the few in the industry that master the six core technologies of UAVs, including flight control, gimbal camera, image transmission, obstacle avoidance and facial recognition. XIRO products have enjoyed a high reputation both inside and outside the industry. Many media estimate that the UAV industry will embrace a period of rapid development in 2017 after rising to fame swiftly in 2015 and making its first appearance in 2016. Then, manufactures with advantages in technology accumulation and R&D will emerge and capture a larger market share.
XIRO products and services are known to be sold in 57 countries and regions all over the world during the last year thanks to its good quality and the worldwide marketing network deployed by the parent company Rapoo. This achievement is also supported by the App data on the official website of XIRO. According to the data, XIRO customers have totaled 800,000 throughout the world, and an average of more than 5000 hours on XIRO Apps every day.
Distributors Remain Fully Confident to Discuss Matters of Vital Importance in 2017
The CES is not only an exhibition to showcase the latest and cutting-edge technologies of various manufacturers to media and audiences but also an important opportunity for distributors and buyers to look for valuable products and negotiate with manufacturers over cooperation. XIRO arranges two separate meeting rooms in the exhibition hall to discuss the marketing plan for 2017 with distributors and partners from all over the world in order to meet the requirements of global markets.
It is a universal challenge for Chinese manufacturers to operate their products and brands globally. However, XIRO highly values the ideas and suggestions of regional partners on the basis of understanding the complexity and difference of regional markets in the world. After a stormy period of communication in the early days, XIRO has continuously gained access to regional users by making use of the Rapoo’s resources and listening to valuable comments from the users.
First Release of XPLORER 4K to Bring about New Aerial Photography Experiences
XIRO introduced XPLROER 4K upgraded from XPLROER V in addition to discussing future marketing plans with global distributors at CES 2017. XPLROER 4K is a featured product in 2017 and undoubtedly superior compared to its predecessors. The XPLROER 4K lens supports 4K/24fps and 1080P/120fps video recording. The newly designed Wi-Fi range extender increases the distance of live preview transmission to 1.2 km and improves the preview image quality from 480P to 720P. The XPLROER 4K also inherits the modular design of XPLROER V. To enjoy the thrilling performance of XPLROER 4K, customers who have bought the first generation of XPLROER products only need to buy the 4K kit (4K Wi-Fi range extender and 4K gimbal camera).
XIRO further optimizes and upgrades XPLORER 4K in terms of flight control, battery, intelligent flight mode and App to enhance the overall performance in an around way. As the last but best one of XIRO products in 2016-2017, XPLROER 4K is bound to bring unprecedented flight and aerial photography experiences to customers.
Perceive the Development Prospect of the Industry and Create New Brilliant Achievements in 2017
At CES 2016, XIRO and Tencent (a world Internet giant) jointly launched XPLROER Ying, the first fashionable, portable and recreational consumer UAV in contrast to the usual image of a bulky UAV. In the whole year of 2016, small UAVs sprung up like mushrooms, which further verified the accurate perception of XIRO into markets and consumers.
The year of 2017 is full of challenges and opportunities for XIRO. Apart from the featured XPLORER Mini and XPLORER 4K, XIRO will continue to optimize and upgrade its own product lines and invest more capital and manpower in the R&D of new UVA products to heal customer pain points and satisfy market demand. XIRO will make continuous innovation to drive development and improve quality to earn a place in the drone market. We believe that XIRO will assume the pioneering role in guiding the development of UAV industry in 2017.